Guide
Leads are sitting at "Open" and nobody has started.
The default lead status is where every lead starts. A lead still there days later is a lead nobody has worked, whoever owns it.
Why they stay there
- Owned by a queue nobody works.
- Owned by someone who has left.
- Worked, but the status was never moved. Then the process is fine and the reporting is not.
- No retraction. Nothing pulls an untouched lead back and offers it to someone else.
Check it yourself
SELECT ApiName FROM LeadStatus WHERE IsDefault = true
SELECT COUNT() FROM Lead WHERE IsConverted = false AND Status = 'Open - Not Contacted' AND CreatedDate = LAST_N_DAYS:30 AND CreatedDate < LAST_N_DAYS:2Use the default status the first query returns. Leaving out the last two days gives reps a fair chance before a lead counts as stuck.
Have it checked every night instead.
Routing Forensics connects as a read-only user and checks this, and the rest of your routing, against your real leads. Register interest and you will be first to get a free health report: what is leaking, where, and what it is worth.
Register interestMore guides
- Your Salesforce lead assignment rule is not working. Here is why.
- Leads are stuck in a Salesforce queue. Where and why.
- Your round robin is still giving leads to people who left.
- Traction Complete is not pulling untouched leads back.
- LeanData is routing, but some leads are going nowhere.
- HubSpot contacts are arriving without an owner.
- A Flow is overriding your lead assignment rule.
- How fast do your reps really respond to a new lead?
- Omni-Channel is holding leads nobody accepts.
- The same person is arriving as two leads.
- A share of your leads have no source.
- The lead owner keeps changing, and nobody works the lead.
- Leads are converted, and no opportunity is created.
- Leads are still owned by the integration user.
- Your HubSpot rotation is not sharing leads evenly.
- Salesforce has no assignment rules for opportunities.
- Deals are still sitting with your SDRs.