Guide
Leads are still owned by the integration user.
A lead created by a form handler, a marketing automation sync or an API takes the creating user as owner until routing runs. If routing never runs, it stays there, and no rep ever sees it.
Why routing did not run
- The assignment rule was not applied. Whether it runs for a lead created through the API depends on which API the integration uses and a setting in its request. Check how each integration creates leads.
- A routing tool paused or errored on these records.
- A flow's entry conditions left out this source.
Check it yourself
SELECT Id, Name FROM User WHERE IsActive = true AND UserType = 'Standard' ORDER BY NamePick out your integration and API users, then count their recent leads that are more than a few hours old:
SELECT COUNT() FROM Lead WHERE IsConverted = false AND OwnerId IN ('005...') AND CreatedDate = LAST_N_DAYS:30 AND CreatedDate < TODAYHave it checked every night instead.
Routing Forensics connects as a read-only user and checks this, and the rest of your routing, against your real leads. Register interest and you will be first to get a free health report: what is leaking, where, and what it is worth.
Register interestMore guides
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