LinkedIn Lead Gen Forms reach your CRM through a connector, an automation tool or a file. Routing depends on how the lead is created.
Where it goes wrong
- The assignment rule does not run. A lead created through an API runs the rule only when the caller asks for it. See leads created by API with no assignment.
- The connector's user owns the lead. See leads owned by the integration user.
- The source is blank or varies. A rule that tests Lead Source misses leads whose source reads LinkedIn, Linkedin or nothing.
- The form lacks the field. A form holds only the fields you put in it. If country is not one, a rule by country has nothing to test.
- The person is already a record. The duplicate may route to a different rep. See duplicate leads.
- In HubSpot, a workflow enrols contacts that meet its trigger. A contact made by the connector may not meet it. See contacts with no owner.
Count it yourself
SELECT OwnerId, COUNT(Id) n FROM Lead WHERE CreatedDate = LAST_N_DAYS:30 AND LeadSource LIKE '%inkedin%' GROUP BY OwnerId ORDER BY COUNT(Id) DESCOne owner Id holding nearly all of them is the connector's user or a queue. Look it up. Then check that a rule or flow moves the lead on from there.
The free scan cannot count how each lead was created. It checks the setup behind it.
Questions
Why are LinkedIn leads stuck with the integration user or a queue?
An API-created lead runs the assignment rule only if the caller asks. The connector may not ask.
How do I find who owns my LinkedIn leads?
Group the last 30 days of leads with a LinkedIn source by owner Id. One Id holding nearly all of them is the connector user or a queue.
Have it checked every night instead.
Routing Forensics connects as a read-only user and checks this, and the rest of your routing, against your real leads. Three design partners get a free health report on their own CRM, free for 90 days: what is leaking, where, and what it is worth. Apply for a place.
The free scan cannot count how each lead was created. It reads your routing setup in your browser. Scan your Salesforce or HubSpot routing. The nightly check, open to design partners, counts it.