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Collect these first. The audit goes faster.

Free check of your Salesforce or HubSpot routing. It runs in your browser.

An audit stalls on missing access, not on missing skill. Collect these first. The full list of 17 checks is on the lead routing audit checklist.

Access

The setup

The ways a lead gets in

Forms, imports, API sources, events, partner portals, sales engagement tools and manual entry. One list. Each one is tested later.

The facts you will be asked

Then work through the questions

The routing health checklist has seventeen questions, each with a way to check it. The order of work is in six steps to check lead routing. What the write-up holds is in what an audit report should contain.

Keep a tracker

One table is enough. One row for each item above. Three columns: who holds it, whether you have it, and the date it arrived.

When something is missing

Do not wait for everything. Use one rule.

A worked example

A made-up audit has everything except the list of ways leads arrive. The admin knows the forms and the import. Nobody knows who owns the partner portal.

Start the audit on the forms and the import. Put the portal in the tracker as an open item with a name next to it. When the answer comes, test the portal then.

The free scan checks your export for:

The routing health checklist17 checks, from the rules to the handoff.
Open it

Have it checked every night instead.

Routing Forensics connects as a read-only user and checks this, and the rest of your routing, against your real leads. Three design partners get a free health report on their own CRM, free for 90 days: what is leaking, where, and what it is worth. Apply for a place.

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