Native rules and Flow are often enough for one team with a handful of rules. A router may earn its price when you need lead-to-account matching or several routing paths. It may also earn it for round robin with rules, or for time-based routing.
We sell no router. We check the routing you already have, read-only, and we already check LeanData and Traction Complete. That lets this page stay neutral. Where a claim has no source, the cell says so.
1. When native rules and Flow are enough
Salesforce assignment rules route leads and cases. Flow can set the owner on any object. For one team with a handful of rules, that is often enough. See assignment rules or Flow: which to use.
A router may earn its price in four cases. You need lead-to-account matching. You need several routing paths per object. You need round robin with rules. Or you need time-based routing.
2. The four options side by side
| Objects routed | Matching | Round robin | Published price | |
|---|---|---|---|---|
| LeanData | Leads, contacts, accounts, opportunities, cases and custom objects, says LeanData | Built-in lead-to-account matching, says LeanData | Yes, says LeanData | Not published |
| Traction Complete | Multiple objects including custom objects, says Traction Complete | Uses Salesforce matching and duplicate rules, says Traction Complete | Round robin steps in flows. Not checked against vendor docs | Not published |
| Distribution Engine | Ask the vendor | Ask the vendor | Ask the vendor | $20 to $55 per user per month, per Prospeo |
| Native rules and Flow | Rules: leads and cases. Flow: record-triggered objects. Check Salesforce Help | Duplicate rules only | Built yourself in Flow | Included in Salesforce |
3. LeanData, Traction Complete and Distribution Engine pricing
LeanData publishes no price. Vendr reports a median of $23,100 a year (updated February 2026). Its range is $7,056 to $78,840. SpendHound reports $37,812 a year for firms of 50 to 1,000 staff.
Two third-party sites report figures from buyer data. Both are in US dollars. Neither is a quote.
| Vendor | Figure | Source | Date |
|---|---|---|---|
| LeanData | Median $23,100 a year, range $7,056 to $78,840 | Vendr | Page last updated February 2026 |
| LeanData | $37,812 a year for firms of 50 to 1,000 staff, $79,445 for larger ones. Cites 160 customers | SpendHound | Updated 1 October 2026 |
| Distribution Engine | $20 to $55 per user per month. Billing is yearly, with a five-licence minimum | Prospeo | Not dated on the page |
| Traction Complete | No price found | None | Searched October 2026 |
We found no Traction Complete price and no price in pounds for any of them. Ask each vendor for a written quote.
4. What each vendor says about the other
These are vendor claims. Treat them as questions to put to the other side.
- LeanData says Traction Complete round robin works only with a first response timer. It says Traction Complete's routing logic is rigid for complex setups. LeanData's page.
- Traction Complete says some routing tools allow one flow per object. It says large LeanData flows are hard to troubleshoot. Its page was updated on 3 September 2026. Traction Complete's page.
5. What fails after go-live
A router does not make routing correct. It moves the faults. We see the same ones in each.
- Errors the router logs and nobody reads. See LeanData routing errors.
- Leads released or retracted when they should not be. See Traction Complete retraction not working.
- Round robin pools that still hold people who left. See round robin assigning to inactive users.
6. Questions for the demo
- Bring your hardest routing rule. Ask them to build it live.
- Ask what happens to a lead when the router errors. Where does it land?
- Ask who can edit the flows, and how a change is checked afterwards.
- Ask for the price in writing, for your user count and objects.
7. Whichever you pick, check it independently
A router reports on the leads it handled. It cannot report on the ones it never saw. An independent, read-only check across Salesforce and your router finds those. The free scan reads your Salesforce rules and flows today.
See also: Lead routing audit.
The free scan cannot count what a routing tool does with each lead. It checks the setup behind it.
Questions
Do I need LeanData if I only route leads?
Often not. Salesforce assignment rules route leads, and Flow can set the owner on any object. For one team with a handful of rules, that is often enough. A router may earn its price for lead-to-account matching or several routing paths. It may also earn it for round robin with rules, or for time-based routing.
Which of them publishes a price?
None of the three. LeanData and Traction Complete publish no price. Prospeo reports Distribution Engine at $20 to $55 per user per month.
Have it checked every night instead.
Routing Forensics connects as a read-only user and checks this, and the rest of your routing, against your real leads. Three design partners get a free health report on their own CRM, free for 90 days: what is leaking, where, and what it is worth. Apply for a place.
The free scan cannot count what a routing tool does with each lead. It reads your routing setup in your browser. Scan your Salesforce or HubSpot routing. The nightly check, open to design partners, counts it.