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What a lead routing audit report should contain.

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A report is only useful if your admin can act on it and check it. Ask for these six things before you accept one, from a consultant or a tool.

  1. The finding in one sentence. For example: "Entry 4 of the lead rule can never match."
  2. Where it sits: the rule, the entry, the flow and the step, named exactly.
  3. The evidence. A screen, a query or a record Id your admin can open.
  4. A count of the leads affected, with the date range. A finding with no count cannot be ranked.
  5. The fix, using the labels your admin sees in Setup, and how long it takes.
  6. A way to re-check. After the fix, the same count should fall.

Ask whether each finding is proven

Some defects the configuration proves alone. Others need someone to confirm them in the screen. A good report says which is which. See what an export can and cannot show.

Ask what was not measured

If the auditor could not see a queue or an object, the report should say so. A zero would claim a clean result nobody checked.

Ask who owns the fixes

A report that lands with nobody to act on it goes stale. Name the person who fixes each finding before the report is delivered. See the three ways to audit.

A made-up example finding

This example is invented, to show the shape. It uses no real org and no real count.

A made-up example finding
PartExample
FindingEntry 4 of the lead rule can never match.
WhereLead assignment rule, entry 4, criteria row 2.
EvidenceThe row tests a country name against a field that holds codes.
Leads affectedThe count from your own query, with its date range.
FixChange the value to the code, then save the entry.
Re-checkRun the same query after a week. The count should fall.

For which findings a file can prove, see what an export can show.

Check the report before you accept it

  1. Pick two findings at random and open the place each one names.
  2. Run the query behind one count yourself. See the four counts that find lost leads.
  3. Ask for the list of what the auditor could not see.
  4. Ask which findings are proven by configuration and which need a person to confirm.

The audit checklist lists what an auditor needs from you. A report is only as good as the access behind it.

The free scan checks your export for:

The routing health checklist17 checks, from the rules to the handoff.
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